We're putting
Yankee Candle
out of business.
We've got five reasons, one starter pack, and a workshop in the UK.
Yankee has a $1.5 billion business and a candle called Pink Sands. We like our odds.
See The Switchover Pack →Five reasons.
One workshop.
No mercy.
We're not angry at Yankee. We're amused. Here's the case.
Yankee Candle was founded in 1969 by a man who melted crayons in his kitchen.
Bro Candle was founded in 2024 by a man who couldn't find a candle that didn't smell like a hen-do.
Both kitchens. Different decades. Different problems.
You can name three of ours right now. Outlaw. Gladiator. Imperial Oud.
You can't name three of theirs. Was it Pink Sands? Sun & Sand? Beach Vacation? Soft Blanket? They all blur into one.
We did the hard work for you.
Yankee uses paraffin. Paraffin is a petroleum byproduct. It is, in the most literal sense, made from the same stuff as bin bags.
We use natural soy. It's grown. By plants. In the sun. Like a holiday.
One of these is a candle. The other is a bin bag with a wick.
Yankee's bestselling scent in the UK is "Black Cherry."
Our bestselling scent is the candle version of a £290 bottle of Creed Aventus. Same notes. Same hit. £19.99, not £290.
You can pay £290 for the cologne. You can pay £19.99 for the candle. Or £25 for Black Cherry. We've laid out the options.
Light a Yankee. Have a friend round. They won't ask what it is.
Light a Bro Candle. Have the same friend round. They will ask what it is.
We've tested this approximately 750 times. That's what the reviews are.
£97 of scent.
Yours for £59.99.
Three full-size candles. Three car diffusers. One free lighter. Free UK shipping. The accountant is having words.
- 3 × Full-Size Candles (200g, 50hr burn)£59.97
- 3 × Car Diffusers (30+ day scent)£29.97
- 1 × Bro Candle LighterFREE
One per person. While stocks hold.
This is the first and last time we'll do this.
- 200g, soy + coconut wax, hand-poured
- 50+ hour burn, phthalate-free
- Smells like Aventus, Tom Ford, the man at the bar
- Made in a workshop, by someone called Casey
- Comes with car diffusers. Yankee doesn't do cars.
- Paraffin wax (refined petroleum byproduct)
- Sells "Pink Sands," "Sun & Sand," and "Black Cherry"
- Sold next to mints at petrol stations
- Made in a factory in Massachusetts
- Doesn't do cars. Doesn't really do men either.
4.8 from 750+
verified Bros.
None of these are from us. They are, however, from people who used to buy Yankee.
"I've bought a lot of candles. Yankee etc. After a while the smell goes. This one lasts."
"As a 54 year old man I never thought I'd buy a candle. My daughter got me one as a joke. I've now bought six."
"Smells like a whiskey-tinged, expensive gentlemen's smoking lounge. Visitors comment every single time. I now have three."
Yankee Candle has not endorsed this page.
Yankee Candle is not aware of this page.
Yankee Candle has, however, sold approximately $1.5 billion worth of candles. We have not.
All Yankee references on this page are factual. The wax really is paraffin. The names really are real. The £25 price really is correct as of publication.
We hold Yankee in high regard. We just think they should retire.
This page sounds mad.
Here's why we mean it.
I built Bro Candle in my kitchen in 2024. I couldn't find a candle that didn't smell like a hen-do, so I made my own. Then I made ten more.
The problem with ten candles is most blokes don't know which one is theirs. So we built the quiz, the diffusers, and now this pack — three candles, three diffusers, one lighter. Enough to fill your flat and your car. £97 worth of scent for £59.99.
If it doesn't put your Yankee out of business at home, send the lot back. Refund. No questions. Just send the candles back lit. So we know.
— Casey, Founder
Free UK Shipping
Dispatched within 24 hours.
30-Day Refund
Send it back. No quibble.
Hand-Poured UK
Small workshop, not a factory.
4.8 / 5
From 750+ verified reviews.
Take the pack.
Burn the Yankee.
Three candles. Three diffusers. One lighter. £59.99. Free UK shipping. One per person.
Take The Switchover Pack → Already burning Bro? Shop the full range instead.