We're putting
Yankee Candle
out of business.
We've got five reasons, one switchover pack, and a workshop in the UK.
Yankee has a $1.5 billion business and a candle called Pink Sands. We like our odds.
See The Switchover Pack →
Five reasons.
One workshop.
No mercy.
We're not angry at Yankee. We're amused. Here's the case.
Yankee Candle was founded in 1969 by a man who melted crayons in his kitchen.
Bro Candle was founded in 2024 by a man who couldn't find a candle that didn't smell like a hen-do.
Both kitchens. Different decades. Different problems.
You can name three of ours right now. Outlaw. Gladiator. Imperial Oud.
You can't name three of theirs. Was it Pink Sands? Sun & Sand? Beach Vacation? Soft Blanket? They all blur into one.
We did the hard work for you.
Yankee uses paraffin. Paraffin is a petroleum byproduct. It is, in the most literal sense, made from the same stuff as bin bags.
We use natural soy. It's grown. By plants. In the sun. Like a holiday.
One of these is a candle. The other is a bin bag with a wick.
Yankee's bestselling scent in the UK is "Black Cherry." It smells like a sweet shop.
Our bestselling scent is the candle version of a £290 bottle of Creed Aventus. Same notes. Same hit.
Here's the maths that matters. One bottle of Aventus is £290. The Switchover Pack is three full-size candles for £49.99, plus a lighter and a mystery gift in the box. That's your whole house smelling like a £290 fragrance for less than a fifth of one bottle.
Yankee gives you Black Cherry. We give you three rooms and the compliment.
Light a Yankee. Have a friend round. They won't ask what it is.
Light a Bro Candle. Have the same friend round. They will ask what it is.
We've tested this approximately 750 times. That's what the reviews are.
£74.99 package.
Yours for £49.99.
Three full-size candles, our Bro Candle lighter, and a free mystery gift. Free UK shipping included. The accountant is having words.
- 3 × Bro Candles (150+ hours of burn time)£60.00
- Bro Candle LighterFree
- Mystery GiftFree
One per person. While stocks hold.
This is the first and last time we'll do this.
- 200g, 100% natural soy wax, hand-poured
- 50+ hour burn, phthalate-free
- Smells like Aventus, Tuscan Leather and Oud Wood from Tom Ford
- Made in a workshop, by someone called Casey
- Lights up a room. Outlasts the dinner party.
- Paraffin wax (refined petroleum byproduct)
- Sells "Pink Sands," "Sun & Sand," and "Black Cherry"
- Sold next to mints at petrol stations
- Made in a factory in Massachusetts
- Smells like a sweet shop having a panic attack. Doesn't really do men.
4.7 from 900+
verified Bros.
Watch what they actually said. None of these are from us. Some of them used to buy Yankee.
"I've bought a lot of candles. Yankee etc. After a while the smell goes. This one lasts."
Yankee Candle has not endorsed this page.
Yankee Candle is not aware of this page.
Yankee Candle has, however, sold approximately $1.5 billion worth of candles. We have not.
All Yankee references on this page are factual. The wax really is paraffin. The names really are real. The £49.99 price really is correct as of publication.
We hold Yankee in high regard. We just think they should retire.
This page sounds mad.
Here's why we mean it.
I built Bro Candle in my kitchen in 2024. I couldn't find a candle that didn't smell like a hen-do, so I made my own. Then I made ten more.
The problem with ten candles is most blokes don't know which one is theirs. So we built the quiz, and now this pack: three full-size candles, a lighter, and a mystery gift in the box. Enough to fill your whole flat. £74.99 worth of scent for £49.99.
If it doesn't put your Yankee out of business at home, send the lot back. Refund. No questions. Just send the candles back lit. So we know.
— Casey, Founder
Free UK Shipping
Dispatched within 24 hours.
30-Day Refund
Send it back. No quibble.
Hand-Poured UK
Small workshop, not a factory.
4.8 / 5
From 750+ verified reviews.
Say Bye To Generic.
And switch over to Bro Candle
Three candles. Plus a free Bro Candle lighter and a mystery gift. £49.99. Free UK shipping. One per person.
Already burning Bro? Shop the full range instead.